#10. It’s boring
#9. It’s impersonal
#8. It’s irrelevant
#7. It lacks emotion
#6. It’s confusing
#5. It fails to tell the donor what you want them to do
#4. It fails to prove “what’s in it for them”
#3. It fails to provide a way for the donor to respond to someone directly
#2. It fails to make the supporter feel good (help them see themselves as a hero, pay tribute to someone, make a difference, etc.) and usually that’s because the outreach only solicits the supporter. Yuck!
#1. It fails to include a way for the donor to engage with your mission (view something, sign up, advocate, participate, volunteer, get involved, share, GIVE!!! etc.)
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!