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What’s Wrong with “Ask > Thank > Report > Repeat”

My pal Steven Screen is one of the best fundraising copywriters in the U.S. Seriously! He and his friend Jeff Brooks have a great podcast… Read More


3 Actions You Can Take if Your Nonprofit Website Looks Like a Brochure and Acts Like a File Cabinet

Most nonprofit websites really stink!    There, I said it.   Why? Because they are simply online brochures or, worse, filing cabinets of stuff you… Read More


Your Job is NOT to Raise Funds

You are not a fundraiser. You are, instead, an engagement facilitator. Tweet this! And, the purpose of your engagements with donors is to discover why… Read More


DUMB = Only Marketing Planned Gifts to Supporters When They Are About to Die

Recently I was reminded of a presentation at a conference that baffled me for two reasons:   BAFFLED REASON #1–  The “planned giving marketing expert” ran… Read More


How to Increase Fundraising Revenue by 68% by Simply Mimicking Your Donors

I love studies about waiters and restaurants. If you’ve been reading my blog for a while you know that I truly think great waiters would… Read More


Your Donor Engagement Experience Sucks!

If your donor engagement experience sucks, your organization might be in real big trouble because donors have seriously impressive memories. According to Penelope Burk, 46%… Read More


The Problem with Too Many Planned Giving Leads

It’s a good problem to have. But I’ve heard people tell me they’d rather have less, more qualified leads (ready to make a legacy giving… Read More


Know Me, Like Me, Trust Me

Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a post about his strategy for… Read More


Two Smart Ways to Acquire New Major Donors

Recently I was asked to attend a nonprofit’s Board of Directors meeting.  My client wanted me to present some data about the results we’ve been… Read More


Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics)

We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents…. Read More


Engagement Fundraising Stats You Should Know

After reading a recent nonprofit donor engagement benchmark study, I wanted to share these key engagement fundraising stats: 78% of donors give to more than… Read More


Don't Forget About Engagement!

Recently I heard a podcast featuring Tom Ahern. He’s a brilliant, experienced direct marketer/fundraiser. On the podcast he said that nonprofits simply need to do… Read More


7 Tips to Make Your Fundraising Offer Sizzle!

Direct marketing experts know that in order to get a response from your prospects, you must concentrate on 4 things in the following order (most… Read More


More About the Difference Between Buying and Donating…

Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. I said that I… Read More


7 Easy Ways to Provide More Value to Your Supporters.

1. Give your mother, uncle, friend or anyone else $20 and go to your website.  Then donate that same amount to your organization.  Then watch… Read More


Cast a wide net for planned gifts

From a marketer’s perspective (and based on my experience), I think fundraisers need to initially cast a wide net in order to secure more planned… Read More


8 ways to promote your planned giving program on Facebook

1. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2…. Read More


The simplest planned giving marketing strategy (5 things you must do)

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. -Generating leads: acquisitions campaigns -Cultivating… Read More


Postcards get one more breathe of life for direct mail marketing

Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year long? While postcards are a… Read More


Direct mail still has a place in marketing

Although direct mail requires printing and postage, I have to say that… if it’s done right… it’s still one of the most effective marketing media… Read More


Behind the stats and metrics of email marketing for planned giving marketing

On a listserve recently there was a discussion about what you can expect from email marketing in planned giving marketing.  I can tell you that,… Read More


Using Facebook to market your business? Some basics to help you see if it's right for you.

Set up a business page In addition to your personal profile, you may want to set up a Facebook page for your business. Funny thing… Read More


Still looking for ways to utilize LinkedIn for business?

Research your prospects You can learn a great deal about a person on LinkedIn. For example, wouldn’t it be great if you had a meeting… Read More


Is your website your most effective marketing tool?

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More


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