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Know Me, Like Me, Trust Me

Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a post about his strategy for… Read More

Two Smart Ways to Acquire New Major Donors

Recently I was asked to attend a nonprofit’s Board of Directors meeting.  My client wanted me to present some data about the results we’ve been… Read More

Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics)

We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents…. Read More

Engagement Fundraising Stats You Should Know

After reading a recent nonprofit donor engagement benchmark study, I wanted to share these key engagement fundraising stats: 78% of donors give to more than… Read More

Don't Forget About Engagement!

Recently I heard a podcast featuring Tom Ahern. He’s a brilliant, experienced direct marketer/fundraiser. On the podcast he said that nonprofits simply need to do… Read More

7 Tips to Make Your Fundraising Offer Sizzle!

Direct marketing experts know that in order to get a response from your prospects, you must concentrate on 4 things in the following order (most… Read More

More About the Difference Between Buying and Donating…

Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. I said that I… Read More

7 Easy Ways to Provide More Value to Your Supporters.

1. Give your mother, uncle, friend or anyone else $20 and go to your website.  Then donate that same amount to your organization.  Then watch… Read More

Cast a wide net for planned gifts

From a marketer’s perspective (and based on my experience), I think fundraisers need to initially cast a wide net in order to secure more planned… Read More

8 ways to promote your planned giving program on Facebook

1. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2…. Read More

The simplest planned giving marketing strategy (5 things you must do)

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. -Generating leads: acquisitions campaigns -Cultivating… Read More

Postcards get one more breathe of life for direct mail marketing

Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year long? While postcards are a… Read More

Direct mail still has a place in marketing

Although direct mail requires printing and postage, I have to say that… if it’s done right… it’s still one of the most effective marketing media… Read More

Behind the stats and metrics of email marketing for planned giving marketing

On a listserve recently there was a discussion about what you can expect from email marketing in planned giving marketing.  I can tell you that,… Read More

Using Facebook to market your business? Some basics to help you see if it's right for you.

Set up a business page In addition to your personal profile, you may want to set up a Facebook page for your business. Funny thing… Read More

Still looking for ways to utilize LinkedIn for business?

Research your prospects You can learn a great deal about a person on LinkedIn. For example, wouldn’t it be great if you had a meeting… Read More

Is your website your most effective marketing tool?

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More

Add some "ONSERTS" to your outgoing email or mail.

Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More

Seven things to consider adding to your website to help generate leads

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More

Things to consider for smart marketing… instead of "wingin' it".

Strategy is everything. Am I going overboard?  Maybe.  But from where I sit, I see companies- large and small- spend tons of time and money… Read More

What's happening to newspapers and the Yellow Pages?

Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors.  U.S. newspaper circulation has been… Read More

5 reasons why customers defect

We’ve talked about the 80/20 rule and why you should focus on the 20% of your clients who (most-likely) generate 80% of your profits. And… Read More

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