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Recently I was reminded of a presentation at a conference that baffled me for two reasons: BAFFLED REASON #1– The “planned giving marketing expert” ran… Read More
I love studies about waiters and restaurants. If you’ve been reading my blog for a while you know that I truly think great waiters would… Read More
If your donor engagement experience sucks, your organization might be in real big trouble because donors have seriously impressive memories. According to Penelope Burk, 46%… Read More
It’s a good problem to have. But I’ve heard people tell me they’d rather have less, more qualified leads (ready to make a legacy giving… Read More
Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a post about his strategy for… Read More
Recently I was asked to attend a nonprofit’s Board of Directors meeting. My client wanted me to present some data about the results we’ve been… Read More
We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents…. Read More
After reading a recent nonprofit donor engagement benchmark study, I wanted to share these key engagement fundraising stats: 78% of donors give to more than… Read More
Recently I heard a podcast featuring Tom Ahern. He’s a brilliant, experienced direct marketer/fundraiser. On the podcast he said that nonprofits simply need to do… Read More
Direct marketing experts know that in order to get a response from your prospects, you must concentrate on 4 things in the following order (most… Read More
Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. I said that I… Read More
1. Give your mother, uncle, friend or anyone else $20 and go to your website. Then donate that same amount to your organization. Then watch… Read More
From a marketer’s perspective (and based on my experience), I think fundraisers need to initially cast a wide net in order to secure more planned… Read More
1. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2…. Read More
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. -Generating leads: acquisitions campaigns -Cultivating… Read More
Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year long? While postcards are a… Read More
Although direct mail requires printing and postage, I have to say that… if it’s done right… it’s still one of the most effective marketing media… Read More
On a listserve recently there was a discussion about what you can expect from email marketing in planned giving marketing. I can tell you that,… Read More
Set up a business page In addition to your personal profile, you may want to set up a Facebook page for your business. Funny thing… Read More
Research your prospects You can learn a great deal about a person on LinkedIn. For example, wouldn’t it be great if you had a meeting… Read More
Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More
Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More
Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More
Strategy is everything. Am I going overboard? Maybe. But from where I sit, I see companies- large and small- spend tons of time and money… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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