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I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new… Read More
Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores,… Read More
So somebody was interested in learning more about how to update their will. You know because they sent in a reply form from one of… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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