According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring low dollar donors. Yet they only make up 7% of all donation revenue year after year.
Meanwhile, 70% of nonprofit revenue (on average) comes from just .7% of their donor base. Don’t believe me? Go here: www.fundraisingreportcard.com
I realize that organizations need to acquire new donors. But a bottom-heavy budget strategy leaves big dollar opportunities overlooked or neglected.
That’s why I recommend re-balancing your budget with a focus on the .7 to yield exponentially greater returns on your investment dollars— because high dollar donors retain at double the rate of low dollar donors (40.63% vs. 20.45%) and their lifetime value is almost $74,000 (vs. $42). You can see these benchmarks here: www.fundraisingreportcard.com/benchmarks
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