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Major gifts fundraising is a job that requires an advanced set of skills. In other words, you must know some basics to simply do this… Read More
At some point in your engagement with donors and supporters there comes a magical moment when you realize a person trusts you. At that moment,… Read More
When we poll fundraisers in advance of team practices (I don’t like the word “training” because people aren’t pets), we see very similar responses across… Read More
Making outreach to major donor prospects requires a set of skills that too often get shoved to the back burner. And yet, outreach is one… Read More
Why, of all people, would a donor want to build a relationship with a fundraiser? If you are a donor, it sounds like a questionable… Read More
For the record, I don’t like the idea of using SUGGESTED ASK AMOUNTS. Do you? I don’t believe in presupposing what amount someone might give… Read More
Not as many people give according to our “strategic pillars” as we would like to believe or as our fundraising reports suggest. In fact, we… Read More
The more you can learn about major donors before you meet them, the more effective you will be at that first meeting. A good first… Read More
A lot of money spent on fundraising has little or no effect on fundraising results. And when you spend money on the wrong things, you… Read More
Getting that initial engagement from a major donor prospect is a big hurdle. Yes, we all want to meet with donors, have great conversations, build… Read More
Are the people working as major gift officers at your organization in the right role? Do they have the best skill set and mindset for… Read More
Fundraising should be as comfortable as two people exploring possibilities. If done wisely and well, fundraising is nothing more than two people exploring possibilities. That… Read More
Effective fundraising starts with identity. Compelling fundraising story connects the donation story with the donor’s story. When does a story become the donor’s story? When… Read More
Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. This external identity has tangible economic value.[1] But fundraising can… Read More
I used to be TERRIFIED of scheduling visits. Here are 10 things I did to build confidence in a system that allowed me to schedule… Read More
Verba docent, exempla trahunt. “Words teach people, examples compel them.” – Latin proverb[1] It’s simple. We want the donor to say, “Yes.” But how? How… Read More
I hear it often. I ask an advancement leader how a particular fundraiser is doing or ask a president how an advancement leader is doing… Read More
Here’s the situation: You’ve been tasked with finding a fresh batch of potential major donors to engage. You’ve been given an arbitrary and unreasonably short… Read More
Every industry loves to predict the future. We predict stock markets, sports outcomes, educational outcomes, climate change, weather, and performance in just about any business… Read More
Giving vs. sharing Are we asking people to give? Or are we asking them to share? This might feel like a trivial choice of synonyms…. Read More
❌ Average MGO: Shares lots of great information. ✅ Great MGO: Asks important questions and listens. ❌ Average MGO: Has a 10 day outlook…. Read More
The most important part of advancement is something we can’t measure. It’s the problem with all fundraising systems and process charts. They depict human decision-making… Read More
If you are a fundraiser…. You are not a beggar or manipulator who twists arms. Rather, you are a caring, helpful, generous, joyful facilitator who… Read More
The noble dream Small nonprofits have needs. Often, it’s obvious. The furnishings are a bit ragged. The space is cramped. The conditions are spartan. But… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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