Are your letters to major donors and donor prospects any good?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Direct mail is NOT dead!

However, ‘spray and pray‘ direct mail should be!

Long live one-to-one, highly relevant, personalized communications— including direct mail letters!

Direct mail letters are powerful because, when done right, they make donors feel good. And that’s the whole point isn’t it?

Your communications will either make a donor feel good, bad or indifferent. So, as you begin to prepare them, you should aim to ensure that they make your donors feel good and avoid making them feel bad or indifferent.

But how?

I’ll bet you have rarely (if ever) read the letters your co-worker’s sent to their portfolio of donors. And I’m certain that you have never studied which ones worked (made their donors feel good) and which didn’t.

Plus I’ve never seen any training offered to teach fundraisers how to write effective letters to their major donors.

That’s why I created this eBook titled The Ultimate Guide to Writing Major Donor Letters. And today, you can get it here at no cost whatsoever… it’s 100% for free!

In this Guide, you’ll learn:

  • The four types of letters you should be sending your major donors
  • What you need to know before you begin writing
  • How to design your letter to be scanned before it’s read
  • How to craft a compelling call to action
  • How to adopt a “you” mindset and make the donor feel like a hero
  • And more


Included in the guide, you’ll find 5 super-helpful checklists too!



how to write fundraising letters to major donors


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