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Are your letters to major donors and donor prospects any good?
Direct mail is NOT dead!
However, ‘spray and pray‘ direct mail should be!
Long live one-to-one, highly relevant, personalized communications— including direct mail letters!
Direct mail letters are powerful because, when done right, they make donors feel good. And that’s the whole point isn’t it?
Your communications will either make a donor feel good, bad or indifferent. So, as you begin to prepare them, you should aim to ensure that they make your donors feel good and avoid making them feel bad or indifferent.
But how?
I’ll bet you have rarely (if ever) read the letters your co-worker’s sent to their portfolio of donors. And I’m certain that you have never studied which ones worked (made their donors feel good) and which didn’t.
Plus I’ve never seen any training offered to teach fundraisers how to write effective letters to their major donors.
That’s why I created this eBook titled The Ultimate Guide to Writing Major Donor Letters. And today, you can get it here at no cost whatsoever… it’s 100% for free!
In this Guide, you’ll learn:
- The four types of letters you should be sending your major donors
- What you need to know before you begin writing
- How to design your letter to be scanned before it’s read
- How to craft a compelling call to action
- How to adopt a “you” mindset and make the donor feel like a hero
- And more
BONUS:
Included in the guide, you’ll find 5 super-helpful checklists too!
GET THE FREE GUIDE NOW.
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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