Direct mail is NOT dead!
However, ‘spray and pray‘ direct mail should be!
Long live one-to-one, highly relevant, personalized communications— including direct mail letters!
Direct mail letters are powerful because, when done right, they make donors feel good. And that’s the whole point isn’t it?
Your communications will either make a donor feel good, bad or indifferent. So, as you begin to prepare them, you should aim to ensure that they make your donors feel good and avoid making them feel bad or indifferent.
I’ll bet you have rarely (if ever) read the letters your co-worker’s sent to their portfolio of donors. And I’m certain that you have never studied which ones worked (made their donors feel good) and which didn’t.
Plus I’ve never seen any training offered to teach fundraisers how to write effective letters to their major donors.
That’s why I created this eBook titled The Ultimate Guide to Writing Major Donor Letters. And today, you can get it here at no cost whatsoever… it’s 100% for free!
In this Guide, you’ll learn:
Included in the guide, you’ll find 5 super-helpful checklists too!
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