The traditional spray and pray marketing communications tactics just don’t work. Here’s why:
1. They are Irrelevant
In this day and age, people get bombarded with thousands of messages a day. To cut through the clutter communications must be relevant. If they aren’t they’ll be easily overlooked.
Spray and pray marketing communications lack relevance, so they fail.
2. They are Interruptive
When people get interrupted something happens to their ears and eyes. They shut down! No one likes to be interrupted. It’s annoying!
Spray and pray marketing communications interrupt and annoy people, so they fail.
3. They are Unengaging
Which works better, telling someone how to fish or getting them to try to fish with your help? Of course, you know the answer. People learn more and understand concepts better when they involve themselves deeply with information so they gain experience.
Spray and pray marketing communications tend to be unengaging (usually only asking for money, not involvement), so they fail.
Don’t aim to fail.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!