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LEARN how to write engaging letters to major donors that raise money
Our new and improved guide will help you every step of the way from qualification to stewardship and everything in between!
The four types of letters you should be sending your major donors
What you need to know before you begin writing
How to design your letter to be scanned before it’s read
How to craft a compelling call to action
How to adopt a “you” mindset and make the donor feel like a hero
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.