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You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need more low-dollar donors. You need… Read More
Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints. It takes longer to… Read More
Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I… Read More
RemembranceHonor Memorialize Pay tribute Fairness Right wrongs Give back HormonesOxytocin “the love hormone” Cortisol for focus Brain Neurons transmitting information Mirror neurons support empathy… Read More
Last week I wrote a post that ruffled some feathers. I do that from time to time. It’s probably because everything I think, write and… Read More
Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be… Read More
You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get out there and… Read More
I’m constantly reminding people that fundraising is about facilitating and helping donors feel good! To do both, you might want to consider employing the concept of… Read More
All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think… Read More
I think organizations should do whatever it takes to uncover philanthropic mindsets because: Philanthropists have an unparalleled passion for an organization’s mission. Philanthropists want to right… Read More
“You can succeed best and quickest by helping others succeed.” – Napoleon Hill I have always loved that quote. But I never knew it would… Read More
You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get… Read More
At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not? It is, after all, a genuine thrill… Read More
Give until it hurts? Like so many other things I dislike about traditional fundraising axioms, this one has always rubbed me the wrong way. Remember,… Read More
Does your organization really appreciate its supporters? Many private businesses have customer service departments because they want to increase the lifetime value of each customer…. Read More
Trust is crucial, necessary and vital. I think all of us would agree that one of the most basic reasons why any major donor would… Read More
Something is happening all over the world. Entire systems are being reinvented. Uber is reinventing passenger transportation. Netflix is reinventing television shows and movie rentals. Dare… Read More
I think tips are really donations. A while back I wrote about tipping and what fundraisers can learn from waiters here and here. I also wrote about… Read More
I bet you already know that each and every one of your supporters has a unique reason why they first got involved with your organization—… Read More
In the late 1800’s, a motivational speaker gave a speech over 6,000 times. His name was Russell Conwell and his traveling lecture was titled Acres… Read More
A couple of decades or so ago, I was fresh out of school selling advertising space for a local newspaper. A retailer asked me to write… Read More
Sometimes we fail. Everyone fails. In fact, there has never been a successful person who has not experienced failure. Of course, that includes me. I’ve… Read More
1. “Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy 2. “I have not failed. I’ve just found 10,000 ways that… Read More
When it comes to raising money, do you want more donors? And, want more donors to give more? The only true way to substantially achieve both… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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