strategy

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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3 tips for your fundraising career

1. Always add value. The best way to ensure that you have a job all the time is to make it a point to consistently… Read More


Imagine: One extra call each day.

I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing… Read More


Why you should worry less about reducing overhead and more about delivering value.

Fundraisers and donors are in a pickle. They have been unfairly subjected to a broken system for decades. It isn’t their fault, but it is… Read More


Why you should never get a job and go to work.

I taught my kids to avoid using the words job, work and can’t. To me a job is what some people get so they can work to get money; and if they fail to find one, they might say it’s… Read More


Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

1. “I’d like to meet you to update you / tell you what we do / tell you what we’ve been doing, etc.” I’ve had… Read More


Do you aim your messages at supporters or targets?

Unfortunately just about all of us are capable of conceiving of people as just functions rather than human beings. I think this realization was first… Read More


Think your donors are stupid?

High-capacity donors aren’t altruistic. They want something from you just as much as you want something from them. At a high level, most simply want… Read More


Why your job is to get donors to talk to themselves.

Your job is not to come up with words and images that will persuade or convince people to give. No! Instead, your job is to… Read More


Does fundraising training focus too much on the ask?

Often I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’. Yet, in many ways, the ask… Read More


And another thing about donor-advised funds…

I know, I disagree with many others on this issue. But the value proposition offered to donors by donor-advised funds is fair and good. It… Read More


Why fundraisers shouldn’t be making friends with donors

A true story. I was talking to one of our customers two weeks ago. She had been working for an organization for almost two and a… Read More


Donors give when THEY want to give, not when YOU want them to give

It ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them… Read More


3 questions every major donor asks themselves after they give

“What did they do with my money?” “Would my money yield more impact if I gave it to another organization?” “Do they make me feel good or… Read More


Is shaming an effective fundraising strategy?

I was intrigued.  A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was… Read More


When it comes to "moves management," are you concerned too?

First, what are we really talking about when we say moves management? Wikipedia says, “moves are the actions an organization takes to bring in donors, establish relationships,… Read More


7 great old quotes about philanthropy

1. Abraham Lincoln famously said, “When I do good, I feel good; when I do bad, I feel bad; and that’s my religion.” 2. Booker… Read More


Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)

You might have known that Oprah was a philanthropist; but did you know why? Most people think they know Oprah Winfrey, one of the richest self-made… Read More


Find your dream job with these 3 simple steps

If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be… Read More


You don't necessarily need more low-dollar donors

You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need more low-dollar donors. You need… Read More


Can raising money be like building furniture?

Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints. It takes longer to… Read More


Some people find me abrasive. Here's why.

Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I… Read More


The most powerful motivators of major gifts and legacy gifts.

  RemembranceHonor Memorialize Pay tribute Fairness Right wrongs Give back HormonesOxytocin “the love hormone” Cortisol for focus Brain Neurons transmitting information Mirror neurons support empathy… Read More


What's missing from most nonprofit mission statements?

Last week I wrote a post that ruffled some feathers. I do that from time to time. It’s probably because everything I think, write and… Read More


Do you know the names of your donor's influencers?

Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be… Read More


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