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Customers say good-bye for 5 main reasons: 1. Intentionally pushed away – If they are unprofitable to serve, then they are not worth pursuing unless… Read More
People have been throwing the word “hope” around a lot lately. Two years ago President Obama’s entire campaign focused on that very word. And although… Read More
Recently I had lunch with the CEO of a Sharepoint reseller and we were talking about marketplace differentiation. He said he heard a speaker proclaim… Read More
Here are two reasons you should absolutely love cold-calling. One is mine. The other is a reason I recently heard from a salesman I interviewed… Read More
Marketing and sales efforts working together? NOT! Right? How about this…. Are your marketing and sales teams even talking to each other? We’ve heard it… Read More
People are mixed up about two very important words- success and achievement. A Thesaurus will tell you that success is achievement and achievement is success…. Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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