Why not create a donor appreciation department?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Does your organization really appreciate its supporters?
Many private businesses have customer service departments because they want to increase the lifetime value of each customer. So, why wouldn’t nonprofits create customer service departments too? Only I think they should be called donor appreciation departments.

Imagine a nonprofit with a room filled with staff whose only job is to thank supporters, advocates and volunteers.

Imagine this nonprofit turning appreciation into a science.

Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors.

How much do you think that department will cost? And how much retention will you gain? How much revenue would that generate? And, how many leaky holes in your bucket will that department fill?

Seems to me like every nonprofit should have a donor appreciation department.



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