HormonesOxytocin “the love hormone”
Cortisol for focus
Neurons transmitting information
Mirror neurons support empathy
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We are consistently finding a new motivation for planned/legacy gifts by showing people the “hidden taxes” in IRD assets upon the death of the surviving spouse. We ask one question, “When the administrator of your estate writes a check, had you rather the check be made payable to the IRS or your favorite charities?” Secondly, “Would you be interested in self-directing all tax liabilities from the IRS to your favorite charities?” 99% of people give a resounding “YES!”
Hmmm. Interestingly that’s pretty much exactly the opposite of what I was trying to say in this post. 🙂 Tax benefits come way after all the other motivators. But thanks for the insight.