MarketSmart, LLC | The most powerful motivators of major gifts and legacy gifts. | MarketSmart, LLC |

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The most powerful motivators of major gifts and legacy gifts.

Why people donate

Remembrance

    Honor

    Memorialize

    Pay tribute

Fairness

    Right wrongs

    Give back

Hormones

    Oxytocin “the love hormone”

    Cortisol for focus

Brain

    Neurons transmitting information

    Mirror neurons support empathy

Religion

    Find meaning

    Satisfy dictates

    Allay guilt

Social

    Synthetic family

    Community

    Notoriety


 

All of this simply supports our desire to feel good (which is really the core motivator for all giving).

 


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2 Comments

  1. Mike May 19, 2017 Reply

    We are consistently finding a new motivation for planned/legacy gifts by showing people the “hidden taxes” in IRD assets upon the death of the surviving spouse. We ask one question, “When the administrator of your estate writes a check, had you rather the check be made payable to the IRS or your favorite charities?” Secondly, “Would you be interested in self-directing all tax liabilities from the IRS to your favorite charities?” 99% of people give a resounding “YES!”

    • Author
      Greg Warner May 19, 2017 Reply

      Hmmm. Interestingly that’s pretty much exactly the opposite of what I was trying to say in this post. 🙂 Tax benefits come way after all the other motivators. But thanks for the insight.

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