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Think about this. Planned giving marketing begins with a good list, right? I’ve seen it time and time again. When we look at the folks… Read More
If you don’t know Seth Godin, you should. Here’s a post that is much better than mine about being disliked. When it comes to marketing,… Read More
On a listserve recently there was a discussion about what you can expect from email marketing in planned giving marketing. I can tell you that,… Read More
When you boil it all down, there are really just 4 types of givers you need to understand for your fundraising efforts. 1- Impulse givers…. Read More
Why wouldn’t you create a great email signature? Don’t forget about your email signature (the space at the end of the emails you send out)…. Read More
Slideshare.net is less well known than Facebook or Twitter but it’s a neat free tool for promoting your PowerPoint presentations and building your credibility. Plus… Read More
Set up a business page In addition to your personal profile, you may want to set up a Facebook page for your business. Funny thing… Read More
Research your prospects You can learn a great deal about a person on LinkedIn. For example, wouldn’t it be great if you had a meeting… Read More
Generate leads- If you’ve got something really worthwhile to offer – such as a great free report – you could use it to generate leads…. Read More
Try this. Google “planned giving”. Then go to 3 organization’s websites and try to find the bequest language a donor would need to include in… Read More
Moving pictures and words are unbelievably powerful when combined together. That’s why television was the most powerful medium for so long. Videos are easy to… Read More
Let’s look at the five-step process individuals take before they reach a decision to leave a gift . 1- Attention Simply stated, you cannot get… Read More
Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More
The National Committee on Planned Giving* found: that most donors first make a will at age 44 the average age of their first charitable bequest… Read More
Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More
Okay I know business cards have been around for at least a hundred years. But let’s not forget that they are still one of the… Read More
Sometimes we need to step back and evaluate our planned giving database objectively. Here are three categories you might consider for your planned giving marketing… Read More
A QR code is a “quick response” code. They are easy to create (there are dozens of free tools available online). And they simply drive… Read More
Evangelists are popping up everywhere screaming that “interruption marketing” is dead. Folks like David Meerman Scott (author of The New Rules of Marketing and PR),… Read More
These days there’s a lot of talk about how you should use your website as a marketing machine. …A lot of talk about search engine… Read More
According to research from Pitney Bowes, “60 percent of respondents believe that offline marketing is most likely to get them to visit the website of… Read More
Recently I had lunch with the CEO of a Sharepoint reseller and we were talking about marketplace differentiation. He said he heard a speaker proclaim… Read More
Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors. U.S. newspaper circulation has been… Read More
Regularly sending out lots of information to prospects, clients, or customers? How are you doing that? Is it time consuming? Are the packets messy? Lots… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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