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Follow-up to the post about being disliked…

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

If you don’t know Seth Godin, you should.
Here’s a post that is much better than mine about being disliked.
When it comes to marketing, branding, cultivation, logos, design, copy and anything else… for some reason everyone has an opinion.  But not all opinions are worthy.
I have found this to be true in private and nonprofit organizations.  For some reason everyone thinks they can do marketing.
For those of us who truly understand what marketing is and how it should be done, we’ll have to forge ahead and brush aside the opinions that don’t matter.  Let us all hope that senior decision-makers do the same.
 

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