We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Follow-up to the post about being disliked…
If you don’t know Seth Godin, you should.
Here’s a post that is much better than mine about being disliked.
When it comes to marketing, branding, cultivation, logos, design, copy and anything else… for some reason everyone has an opinion. But not all opinions are worthy.
I have found this to be true in private and nonprofit organizations. For some reason everyone thinks they can do marketing.
For those of us who truly understand what marketing is and how it should be done, we’ll have to forge ahead and brush aside the opinions that don’t matter. Let us all hope that senior decision-makers do the same.
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!