Fundraising

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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8 Great Ways to End Emails or Letters

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send… Read More


Do you really need to buy a planned giving website?

In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why:  For decades, nonprofit leaders and staff have… Read More


Why mistakes are awesome and what to do about them

I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles… Read More


Are you communicating with your supporters too frequently?

When it comes to volume of donor communications, it’s not a matter of how much or how little (especially when it comes to email). It’s… Read More


Are fundraising tricks and gimmicks worth doing?

An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long… Read More


3 big reasons why email open rates don't matter (and what you should measure instead)

First, a short story Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was… Read More


The 5 p’s of engagement fundraising

1- Permission Donors have immense power these days. They can ignore your communications!  The best way to ensure that they don’t exercise that power is… Read More


Should your CRM include photos of each of your donors?

My uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their… Read More


Most fundraisers use email the wrong way

Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily… Read More


There's power in exclusivity but are you using it?

Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay”… Read More


Why go to Amazon when you can get it here for free?

Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers.  At last, the… Read More


If you don't read this right now, you'll miss out!

After reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like… Read More


3 major donor myths broken by Andrew Olsen

Andrew Olsen knows a thing or two about direct marketing. On his blog, he debunks 3 major donor myths that pertain to marketing. You can… Read More


3 ways to use direct mail effectively in the age of social media

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right…. Read More


7 things about email subject lines that will help you save the world

Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines… Read More


How MarketSmart Works With Partners

People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” It’s a good question. Many people… Read More


A "wild woman" interviewed me

Ever want to hear the voice of SmartIdeas (Greg Warner)? Here’s your chance. Mazarine Trez of Wildwoman Fundraising interviewed me some time ago. We discussed… Read More


How NOT to write a letter to your supporter community

Here’s the copy (below) from an old letter sent by my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my… Read More


Why you should ignore Pokemon Go

Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO… Read More


How to use verbatims and digital body language to raise more money

Recently I was interviewed by Mazarine at Wild Woman Fundraising! You can hear the interview here. There’s one big point from the interview I figured you’d want… Read More


Finally, you can learn what words work to raise money!

Last year I worked with Dr. Russell James to present his findings on what words work to raise money (Check out the ground-breaking webinar titled… Read More


Are you measuring the right performance metrics?

Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.” We all know that measuring performance is… Read More


16 Content Ideas Your Major and Planned Gift Donors Will Love

Infographics Short, “self-contained” emails (with no hyperlinks) that include very brief updates Short letters or online articles (2-3 paragraphs) Highly relevant and targeted medium length… Read More


2 marketing Jedi Masters tell us why fundraising IS marketing/selling

Fundraising IS marketing and selling Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of… Read More


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