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Marketing and sales efforts working together? NOT! Right? How about this…. Are your marketing and sales teams even talking to each other? We’ve heard it… Read More
In an attempt to generate leads and grow her business, I had one client recently say, “I’m thinking of placing some ads in the local… Read More
So you’re scratching your head wondering which subject line will get your email blast opened and read, right? Scratch no further. Here’s how we choose… Read More
So the super-short post about emails and how they offend people got some people to ask me to elaborate. So here goes… 1- Offer no… Read More
1- Offer no way to unsubcribe. 2- Make it really difficult to unsubscribe. 3- Try to trick people in one way or another. 4- Send… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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