3 Steps to Figure Out Which Email Subject Line Will Perform Best

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

So you’re scratching your head wondering which subject line will get your email blast opened and read, right?
Scratch no further. Here’s how we choose the best subject line for an email campaign.  If you implement this trick, you’ll be sure to improve your email marketing results.
1- Using a list of 14,500 email, we split the list into 3 parts.

  • Test List A – 1,000 emails
  • Test List B – 1,000 emails
  • Final list – 12,500 emails

2- Next we blasted Test List A and Test List B at the same time.
3- Within a few hours we could see clearly which email performed better and used that subject line the next day for the remaining 12,500 emails.
Easy.  Effective.  Smart.

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