4 ways to really offend people with your email marketing efforts.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

1- Offer no way to unsubcribe.
2- Make it really difficult to unsubscribe.
3- Try to trick people in one way or another.
4- Send emails that are irrelevant (and waste your prospects’ time).
That’s it!
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