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Sad but true. Many legacy donors simply don’t want to see their hard-earned money going to their relatives. Top reasons why? 1- Because they think… Read More
Donors deserve the “Disney Experience”. That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for… Read More
As 2013 comes to a close I’m reminded of how grateful I am to be involved with such amazing people who, like me, want to… Read More
Commercial businesses and charities both have to fulfill needs in order to survive. But whose needs do they serve? You might think that commercial businesses… Read More
I don’t like the term “moves management”. Why? Because it focuses on you and your organization. It’s about your moves. Sure, it uses alliteration so it sounds… Read More
Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on… Read More
If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on… Read More
I’m not sure if this is the type of post that will get people riled up or not. But I’ve been wondering (from a marketer’s… Read More
After more than a quarter of a century in the nonprofit community, I’ve certainly attended more than my share of events – both as a… Read More
About the golden rule…. He or she who has the gold…. rules! Face it, everyone serves someone else. And, in business and fundraising, service… Read More
About quality… Quality is the cornerstone of growth. Quality is expected— from your donors, non-donors, workers, volunteers, board members and everyone else. Quality… Read More
Recently I found myself wondering…. “why aren’t we promoting beneficiary designations more?” A beneficiary designation is by far the simplest way to create a… Read More
You are the reason for the existence of this blog. How you feel is tremendously important. So please let me know what you think. Share your… Read More
Last week Jeff Schreifels did it again. His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience”… Read More
Once again today I’m beating the drum about marketing. Forget about the word “fundraiser” because, folks, you are marketers! And every marketer has a product… Read More
Many people don’t realize that fundraising is really just a subset of marketing. Therefore, fundraisers are marketers that raise funds. Fundraising isn’t necessarily special. It… Read More
Getting a single email, letter or telephone call out to a legacy giving prospect isn’t always easy. In fact, with all we have to do… Read More
I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight…. Read More
I must be crazy to criticize Jeff Bezos, founder of Amazon. After all, he built a multi-billion dollar company from scratch and I’m just a… Read More
If you want to keep your fundraising more light-spirited. Let the force be with you! Fundraising Yoda is a terrific voice you can follow… Read More
I love these quotes but only for major gift marketing. If you apply them to planned gift marketing you’ll miss out on tons of gifts… Read More
I love LinkedIn groups. By joining, you can learn from some amazing people for free! Recently Howard Freeman, CFRE [Senior Campaign Director at Young Life,… Read More
Can you say, “Dick Tracy?” It looks like the next big thing from Apple will be wearable iPhones. I’m so excited. I hope this is… Read More
I finally got around to reading a terrific book titled The 7 Faces of Philanthropy (Prince & File). Boy am I sorry I waited so… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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