Three absolutely righteous quotes about major gift marketing from Mal Warwick.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I love these quotes but only for major gift marketing.  If you apply them to planned gift marketing you’ll miss out on tons of gifts from regular folks that don’t have a fortune to give during their lifetime.
1- “A relatively small number of more generous donors account for the lion’s share of the revenue organizations receive.”  -Mal Warwick
2- “Fish where the big fish are.”  -Mal Warwick
3- “Focus more time, effort, and money on generous and responsive donors and less effort on less productive ones.” -Mal Warwick
80/20 rule

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Colleen Lennon
9 years ago

great information. thanks for sharing.

Colleen Lennon
9 years ago

great information. thanks for sharing.

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