The golden rule and your organization's fundraising.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

About the golden rule….
He or she who has the gold…. rules!
Face it, everyone serves someone else.  And, in business and fundraising, service is usually delivered to the person with money.
Unless you live under a dictator, this is the order of things.  This truth simply cannot be altered or rearranged.
Restaurant workers serve hungry customers with fat wallets.
Clothing stores serve restaurant workers with fat wallets.
Wholesale distributors serve clothing stores.
Clothing manufacturers serve wholesalers, clothing stores and restaurant workers.
And so on and so forth.
Even the President of the United States reports to the voters and sometimes Congress.
Sure, your organization might deliver clean water to starving children but without any funding… you don’t!
In the end, if you are wondering who you serve… follow the golden rule.
He or she who has the gold… rules!

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