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The golden rule and your organization's fundraising.
About the golden rule….
He or she who has the gold…. rules!
Face it, everyone serves someone else. And, in business and fundraising, service is usually delivered to the person with money.
Unless you live under a dictator, this is the order of things. This truth simply cannot be altered or rearranged.
Restaurant workers serve hungry customers with fat wallets.
Clothing stores serve restaurant workers with fat wallets.
Wholesale distributors serve clothing stores.
Clothing manufacturers serve wholesalers, clothing stores and restaurant workers.
And so on and so forth.
Even the President of the United States reports to the voters and sometimes Congress.
Sure, your organization might deliver clean water to starving children but without any funding… you don’t!
In the end, if you are wondering who you serve… follow the golden rule.
He or she who has the gold… rules!
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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