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What about "you"? YOU IS IMPORTANT!

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

You are the reason for the existence of this blog.
How you feel is tremendously important.
So please let me know what you think.
Share your thoughts.
Do you like what is written here?  Email your response by commenting on this blog.
O  Yes
O  No
Would you rather hear about something else in this blog?
And, of course, if you like what you get from SmartIdeas… please share it with your friends and colleagues.
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What was that all about?
Well, I sincerely would like to know what you think.  But, also, I thought I’d present a simple way to show you the power of the word “you”.
Most organizations write about how great they are by using the word “WE”.  And their direct mail letters too frequently use the word “I”.  A good, simple measure of the effectiveness of your fundraising/marketing communications is to count the number of times the word “you” is used.
Bottom line:  It ain’t about you… the donor is the hero.  The donor is important.  Make sure you allow them to feel that way.

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