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As turnover in the nonprofit sector continues to plague so many organizations, and not just with major gift officers, it’s time to face a difficult… Read More
HOW YOU CAN LAND MORE MEETINGS with Major and Legacy Donor Prospects Who Are Ready for Your Outreach Webinar held May 17, 2023 According… Read More
Wealth screening data gets a lot of attention and usage from nonprofits looking for a quick way to identify people more likely to make a… Read More
What is the ideal caseload size for gift officers? A quick internet search serves up a classic example of the term ‘conventional wisdom.’ Nearly every… Read More
First, it’s important to recognize that there are two reasons to conduct a donor survey: To conduct research To raise money Generally, you must pick one… Read More
Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it… Read More
Recently a friend of mine was promoted. Now she is in a leader position at her organization’s headquarters. Yippee! I asked her, “What will you… Read More
Wealth is becoming more concentrated among fewer people. You probably know that already. But what you may not understand is that first-generation wealthy people are… Read More
“I was on a mission from God.” I met John the first year I started working in major gifts. John was a retired financial advisor… Read More
When it comes to ‘how to ask for a gift,’ you’ll see there’s a parallel between how we conduct sales here at MarketSmart and how… Read More
HOW TO BREAK DOWN THE SILOS! Learn to build a more functional organization with everyone rowing in the same direction and supporting fundraising operations. Webinar… Read More
The narrative arc Story moves through a narrative arc. This includes: Backstory and setting These establish motivation from the main character’s original identity. The inciting… Read More
Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die,… Read More
I sincerely hope I’m wrong. After all, I’m no economist. But it’s becoming more and more difficult for me to ignore the storm clouds gathering… Read More
Donors build relationships with nonprofits the same way they build relationships with people. Slowly! Step 1: Meet through friends Step 2: Chat a bit Step… Read More
You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information (participation in events, volunteerism,… Read More
It’s about their timing, not yours. Fundraisers, as well as their organization’s leadership and board members, need to come to terms with the fact that… Read More
Accenture – the world’s largest consulting firm – says that we’re in the era of the “nonstop consumer”. According to their website, “A customer’s path… Read More
I keep seeing software or wealth screening companies providing fundraisers with target ask amounts. I don’t get it. How on earth can a software provider… Read More
“I WISH I KNEW ABOUT THAT!” Join us to learn about all the free tools and paid add-ons available to you in a no-pressure,… Read More
ALL ABOUT AUTOMATION How to Leverage Technology to Automate Tedious Tasks—So You Can Spend More Time Raising Major Gifts Webinar Held August 4, 2021… Read More
Our mission To be the worldwide leader in major gift and legacy gift fundraising software subscriptions and services that help nonprofits increase revenues and decrease… Read More
Fundraisers like you are in a difficult spot. You’re constantly being asked to raise more money by your board of directors, but you don’t have… Read More
WHAT THE HECK DOES MARKETSMART DO?? And why should I care? If you’ve been following MarketSmart and have ever wonder how MarketSmart helps fundraisers be… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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