Is a day of reckoning coming for fundraisers and their employers?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Fundraisers like you are in a difficult spot.

You’re constantly being asked to raise more money by your board of directors, but you don’t have the staff, resources, or tools to do it the right way.

You’re probably overworked and underpaid.

You may be patient, empathetic to your cause, and full of good intentions. You know you need to create relationships and speak to donors one-to-one, but all too often, the demands of the position force you or your marketing staff to communicate one-to-many.

Impatience causes wise people to do foolish things.

Generic, impersonal, one-way communications may be easier for your nonprofit to distribute and may provide short-term gains, but it doesn’t pay off in the long run. It is ultimately disrespectful to donors, forcing them to hop around in search of a better experience.

The day of reckoning.

I believe a reckoning day is coming. The charitable world has changed due to technology (mostly the Internet/smartphones) and donor expectations. The older generations covered their eyes, ears, and mouths as they gave. The younger ones won’t be so trusting, or forgiving.

What will you do?

Will you embrace the change and use it to your benefit by engaging with givers in a respectful, mutually beneficial, and two-sided conversation?

If you do, revolutionary results will be accomplished. If not, the storm clouds gathering on the horizon will eventually force a change, whether you’re ready or not.

Want to learn more about what you can do about this change? LISTEN TO MY NEWEST PODCAST: FUNDRAISING CLIMATE CHANGE


Related Posts:

>>3 new phrases/concepts engagement fundraisers need to know
>>The 8 core components of engagement fundraising and why you desperately need them

4 responses to “Is a day of reckoning coming for fundraisers and their employers?”

  1. Outstanding comments Greg, thank you for sharing. I believe many (if not most) people in this filed of philanthropy understand what you are saying at the “gut” level, but it is so hard to break out of the rut! A constant struggle for sure. But we do need to wake up, the tsunami wave of change is building and ready to crest and then come crashing down upon the fundraising field and we need to be prepared.

  2. Mark W. Jones says:

    Brilliant, Greg, and so critically important.

    And you are not alone. However, since you’re apparently out there in the woods a lot, perhaps you would be able to answer a couple questions that many of us have about the behavior of bears in those woods….?

    Sorry, it’s Friday afternoon at 4:10pm. LOL.



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