Fundraisers like you are in a difficult spot.
You’re constantly being asked to raise more money by your board of directors, but you don’t have the staff, resources, or tools to do it the right way.
You’re probably overworked and underpaid.
You may be patient, empathetic to your cause, and full of good intentions. You know you need to create relationships and speak to donors one-to-one, but all too often, the demands of the position force you or your marketing staff to communicate one-to-many.
Impatience causes wise people to do foolish things.
Generic, impersonal, one-way communications may be easier for your nonprofit to distribute and may provide short-term gains, but it doesn’t pay off in the long run. It is ultimately disrespectful to donors, forcing them to hop around in search of a better experience.
The day of reckoning.
I believe a reckoning day is coming. The charitable world has changed due to technology (mostly the Internet/smartphones) and donor expectations. The older generations covered their eyes, ears, and mouths as they gave. The younger ones won’t be so trusting, or forgiving.
What will you do?
Will you embrace the change and use it to your benefit by engaging with givers in a respectful, mutually beneficial, and two-sided conversation?
If you do, revolutionary results will be accomplished. If not, the storm clouds gathering on the horizon will eventually force a change, whether you’re ready or not.
Want to learn more about what you can do about this change? LISTEN TO MY NEWEST PODCAST: FUNDRAISING CLIMATE CHANGE
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