According to Jerold Panas, “If you could just land the meeting, you’d be 85% of the way to getting the gift.” But with today’s major donor landscape, landing meetings can be more challenging than ever.
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Greg Warner is CEO and Founder of MarketSmart, a legacy and major gift marketing software and services firm that helps nonprofits raise more money more efficiently. The firm’s cornerstone engagement fundraising platform uses cutting-edge tracking technologies to help fundraisers zero-in on and effectively cultivate donors that are most likely to deliver large, major or legacy gifts.
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