We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
You Can’t Marry Your Donors After the First Date
Donors build relationships with nonprofits the same way they build relationships with people. Slowly!
Step 1: Meet through friends
Step 2: Chat a bit
Step 3: Find out what we have in common
Step 4: Get together privately
Step 5: Share memorable experiences
It takes a long time. People don’t suddenly become best friends overnight. It happens through many, lightweight engagement experiences.
Nowadays, technology makes it easy for your supporters to build better relationships with your organization. Therefore, your fundraising strategies need to exhibit patience. Don’t rush it. You can’t expect your donors to get married to your cause after the first date.
Related Posts:
- The 8 Components of Engagement Fundraising
- My Simplest Explanation of How Engagement Fundraising Works
LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!