Top 10 Ways You Can Benefit from Conducting a Donor Survey

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

1. Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money.
2. Identify – Decide who your best donor prospects are based on what they say
3. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering
4. Qualify – Ensure that you spend your time wisely with hi-capacity, passionate, motivated supporters
5. Prioritize – Determine who requires attention most urgently
6. Capture vital information – Uncover demographic information you simply can’t buy while learning why each supporter cares, their life story, and their wants, needs, interests and desires so you can cultivate the relationship properly and have meaningful one-to-one conversations
7. Understand – Where each donor prospect resides in the consideration process for giving so you focus on those who are ready
8. Gain referrals – Inspire hi-value, major gift supporters to refer you to like-minded friends and family members
9. Clean up your list – When done right, 7% of survey respondents will update their contact information for you
10. Deliver value – Surveying your supporters makes them feel valued and appreciated

Related Resources:

>>Engagement Fundraising Podcast – Episode 3: Donor Surveys
>>The Ultimate How-to-Guide for Conducting Nonprofit Donor Surveys

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