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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Will-Writing Tools as a Component of an Integrated Legacy Marketing Program

Everything You Need to Know about Online Will-writing Platforms Where do will-writing tools fit in your strategic plan? How do you measure planned giving success?… Read More


2018 Best of the Blog Book

The Best of the Blog Free, informative, and easy to read — get your copy of our best blog posts in book form today! Our… Read More


What You Need to Know About Online Will-Writing Tools

What You Need to Know About Online Will-Writing Tools Should you invest in online tools that help your supporters write their own wills? The short… Read More


FREE Report: Fundraising Climate Change and What You Can Do about It

Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era ever to face… Read More


Fundraising Climate Change And What You Can Do About It

Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era ever to face… Read More


Rocket Boots for Fundraising

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2017 Fundraising In’s and Out’s

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How to Think About Major Gifts, So You’ll Get More of Them

ARE YOU SEEKING NEW IDEAS TO TAKE YOUR MAJOR GIFTS PROGRAM TO NEW HEIGHTS? In this presentation, fundraising guru, Jeff Schreifels, covers how to think… Read More


Why People Stop Giving

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26 Essential Planned Giving Statistcs

LEARN 26 Really Interesting Planned Giving Marketing Stats. We’ve scoured the internet to find this awesome information. And, although we can’t take credit for the… Read More


3 Steps to More Major Gifts

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77 Bare Knuckle Marketing Tactics Everyone Should Know

LEARN 77 Bare-Knuckle Marketing Strategies. Actionable ideas that you can start implementing right now As marketers we’re often tasked with doing more with less. And… Read More


Major Giving and Planned Giving Fantastic 4 Shareable

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Wills That Won’t

Download our eBook to learn what a smart marketer can do to keep planned gifts flowing, even when wills and trusts are on the decline…. Read More


A Decade of Million Dollar Bequests in Review

$39 Billion in bequests. Are you missing out? Thanks to a little help from our friends at the Indiana University Lilly Family School of Philanthropy,… Read More


How to Use Donor Surveys to Raise More Money

Learn how to use surveys to raise more money! Dr. Russell James is back and ready to share the knowledge you need to advance your… Read More


The 80/20 Rule Applies to Planned Giving Too

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Benefits of Effective Engagement

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Dr. Russell James’ Charitable Gift Planning eCourse

Get 13 CFRE credits upon completion Free training for your team There’s no charge! Save hundreds and thousands of dollars that you would otherwise pay… Read More


The Ultimate Guide to Writing Major Donor Letters

LEARN how to write engaging letters to major donors that raise money Our new and improved guide will help you every step of the way… Read More


The Ultimate How-to-Guide For Conducting Nonprofit Donor Surveys

IMPROVE YOUR EFFICIENCY. INCREASE RETENTION. RAISE MORE MONEY! Finally, the Ultimate How-To-Guide for Conducting Nonprofit Donor Surveys is here. Now you can discover all the… Read More


Turn Myths Into Gifts: 10 Paradigms You Need to Shatter to Power Up Your Legacy Giving

The greatest transfer of wealth is right around the corner. Between 2000 and 2050, trillions in bequests are expected to go to charity. Are you… Read More


Are you ready for a capital campaign?

Here’s your chance to evaluate your organization’s internal and external readiness to conduct a capital campaign. Take a look at the infrastructure needed to run… Read More


How Colleges and Universities Are Using Donor Surveys to Raise More Major Gifts and Planned Gifts

In this presentation, MarketSmart CEO and Founder, Greg Warner, covers everything you need to know about how and why colleges and universities are using donor… Read More


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