How to Plan for a Capital Campaign in 3 Simple Steps

How to Plan for a Capital Campaign in 3 Simple Steps

Webinar Held March 31, 2021


If there is a capital campaign in your future, this session is for you! A capital campaign is likely the largest amount your organization has ever tried to raise… often even 10 times more than you currently raise. Don’t leave the success of your campaign up to chance. 

Join Amy Eisenstein for this FREE webinar to learn how to prepare for a campaign, as well as learn how to engage your leadership level donors to ensure your campaign is a success.

Key Takeaways:

  • Learn how to determine the $$$ goals, timeline, and key objectives of a campaign
  • Prepare for a feasibility study and determine if you really need a study
  • Identify the biggest prospective donors for your campaign and how to engage them

Your presenter:


Amy Eisenstein, ACFRE
CEO & Co-Founder
Capital Campaign Toolkit

About the presenter:

Amy Eisenstein, ACFRE is CEO and Co-Founder of the Capital Campaign Toolkit. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. Amy became an AFP certified Master Trainer in 2009 and served as the president of the board of AFP-NJ in 2014-2015.  She became a Certified Fundraising Executive (CFRE) in 2004 and received the ACFRE, in 2013. For more information and free resources visit or 


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