Fundraising is getting harder.
Retention is getting tougher. Attracting new donors is becoming more costly.
In order to achieve your goals, you’d ordinarily increase staff, spend more money, or exert more time and effort—all of which nonprofits don’t typically have in surplus.
What you really need is a way to automate the most time-consuming and tedious activities—especially the ones related to raising major gifts (including legacy gifts).
Fundraising automation can not only improve your operations—especially with regards to its fundraising effectiveness—but it can also help your staff be the fundraisers they always wanted to be.
As a result, fundraising automation can help you increase employee satisfaction, so staff stay put and the best in the field desperately want to work for you.
Download your complementary guide to Fundraising Automation and you’ll learn:
Greg Warner is CEO and Founder of MarketSmart, a legacy and major gift marketing software and services firm that helps nonprofits raise more money more efficiently. The firm’s cornerstone engagement fundraising platform uses cutting-edge tracking technologies to help fundraisers zero-in on and effectively cultivate donors that are most likely to deliver large, major or legacy gifts.
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