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How and Why Fundraising Will Need to Change
How and Why Fundraising Will Need to Change
Webinar Held May 12, 2021
Join James Langley, renowned expert on how institutions can adapt best to today’s changing and unchanging philanthropic realities. This engaging webinar will challenge you to think about not only how fundraising needs to change but also why it needs to change.
Key Takeaways:
- Learn about the most important philanthropic trends that will affect fundraising.
- Achieve a grasp of the most effective and cost-effective strategies and specific ways they can be applied in large and small shops and everything in between.
- Understand where your time, talent and organizational resources are best spent, and where not to spend your time and money.
Your presenter:
James Langley
President, Langley Innovations
Author, The Future of Fundraising: Adapting to New Philanthropic Realities
About the presenter:
James M. Langley, President of Langley Innovations, has pioneered a number of practices that have been emulated by hundreds of institutions of higher learning. The knowledge he acquired from conceiving and conducting three path-breaking campaigns at three major institutions and the insight he gleaned from decades of research on donor behavior has been shared in five books, dozens of articles, hundreds of blog posts and scores of seminars, workshops and speeches. As a result, his expertise and insight, particularly on how institutions can adapt best to changing and unchanging philanthropic realities, is highly sought after by Canadian and U.S. institutions and professional advancement organizations.
His most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities, was published by Academic Impressions in 2020. It builds on the vast experience and extensive research imparted in his four previous books, Comprehensive Campaigns: A Guide for Presidents and Boards, Fundraising for Boards: A Guide, Fundraising for Deans: A Guide, and Fundraising for Presidents: A Guide. He has also written chapters in Advancing Higher Education: New Strategies for Fundraising, Philanthropy and Engagement and How to Recruit and Retain Good Staff and published numerous articles including his most recent, “Cultivating a Culture of Philanthropy” in Trusteeship, the magazine produced by the Association of Governing Boards.
After 30 years in higher education, he founded Langley Innovations. In its first eleven years, Langley Innovations has served over 130 clients, providing a wide variety of strategic services.
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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