Why you need to know the difference between your donor’s implicit vs. explicit needs

2 years ago

Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They…

What Advancement Must Become: Builders of Communities of Shared Interest

2 years ago

You don’t have to poke too far into most nonprofits' fundraising results to see significant donor erosion, usually masked by…

It’s NOT a dirty job but someone DOES have to do it.

2 years ago

Recently a friend of mine was promoted.  Now she is in a leader position at her organization's headquarters.  Yippee! I…

Why fundraisers who position themselves as a counselor and guiding sage for donors raise more money

2 years ago

Things look bleak. Fundraisers don’t stay. They don’t stay at the nonprofit. They don’t stay in the industry. They are…

What happens when you change your mindset

2 years ago

“I don’t want to waste your time.” Here is another common objection you will hear when trying to schedule visits.…

Are fundraising tricks and gimmicks worth doing?

2 years ago

An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an…

This is the #1 driver of fundraiser turnover

2 years ago

Good and bad stories Stories are powerful. They can provide meaning and motivation. They can be a source of personal…

The Key to Better Fundraising Results: Less Training, More Practice

2 years ago

What happens all too often when advancement leaders announce that they’re bringing in an expert to train their staff? Some…

The 8 Components of Engagement Fundraising

2 years ago

There are eight components of my innovative fundraising methodology: 1. Accepting the Pareto principle We’ve called it the 80/20 rule,…

Always Remember – What Matters Most Is the DONOR’s Hero Story, Not Yours

2 years ago

Philanthropy is powerful. It can do more for the donor than just consuming more stuff would do. It can provide…

Stop making assumptions about your donors

2 years ago

“Major donors like to give in their backyard.” I call BS! One thing I’ve noticed over the years is that…

The 4 Core Values of First-Generation Wealthy Donors You Need to Understand

2 years ago

Wealth is becoming more concentrated among fewer people. You probably know that already. But what you may not understand is…

Why you may need to reframe the donor’s hero story

2 years ago

Reframing the hero story The Hero is a high-ego character. It is at one extreme of the ego-social axis. For…

How Confident Is Your Fundraising Posture?

2 years ago

Put the proposition in human terms.  Imagine two people that you observe on multiple occasions: One seems to be playing a…

Introducing the Most Effective Legacy Gift Fundraising Strategy You’ve Never Heard Before

2 years ago

Imagine the following two scenarios. Scenario 1: You have 100 donors who have capacity to give a five-figure legacy gift,…

Do you have a job or do you have a mission?

2 years ago

"I was on a mission from God." I met John the first year I started working in major gifts. John…

How to ask for a gift: Do you really have to ask?

2 years ago

When it comes to 'how to ask for a gift,' you'll see there's a parallel between how we conduct sales…

How to be the Obi-Wan Kenobi of Fundraisers to Guide Your Donor’s Hero Journey

2 years ago

The monomyth The hero is a fundamental human archetype. Jung describes an archetype as, “a spiritual goal toward which the…

How Stereotyping Wealth Leads to Missed Fundraising Opportunities

2 years ago

When you think about the wealthiest of earners in the U.S., those who fall into the top 0.1 percent, who…

3 Simple Ways to Start Major Donor Conversations Off on the Right Foot

2 years ago

“I’m interested in your story” Beginning a donor conversation by showing interest in their story works very well because people…

Why fundraisers must understand the 6 common elements of every donor’s hero story

2 years ago

As fundraisers, what exactly do we have to offer donors? Their gift goes away. Even if we call it an…

Why your greatest enemy in major gifts fundraising is the status quo

2 years ago

This challenge had me angry for more than a week… “Pharmaceutical sales reps have 15 meetings per day. Why can’t…

How to make your fundraising ask more effective — according to research, not hearsay

2 years ago

Story review A story progresses through Backstory and setting These establish motivation from the main character’s original identity. The inciting…

FREE Webinar: Break Down the Silos

2 years ago

HOW TO BREAK DOWN THE SILOS! Learn to build a more functional organization with everyone rowing in the same direction…