Login
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work so well. And more often than not, the people they… Read More
I think too many major gifts fundraisers – and people in most other industries as well – are not using their LinkedIn profiles to their… Read More
You’re always outnumbered. No matter how much fundraising experience and philanthropic wisdom you acquire, you’re always surrounded by completely inexperienced people who assume they know… Read More
Are the people working as major gift officers at your organization in the right role? Do they have the best skill set and mindset for… Read More
I used to be TERRIFIED of scheduling visits. Here are 10 things I did to build confidence in a system that allowed me to schedule… Read More
❌ Average MGO: Shares lots of great information. ✅ Great MGO: Asks important questions and listens. ❌ Average MGO: Has a 10 day outlook…. Read More
As turnover in the nonprofit sector continues to plague so many organizations, and not just with major gift officers, it’s time to face a difficult… Read More
“It doesn’t make sense to hire smart people and then tell them what to do. We hire smart people so they can tell us what… Read More
Why do gift officers quit their jobs so frequently? Gift officer turnover is holding so many nonprofit organizations back. And not just in terms of… Read More
Here are Nine Things I Wish I Knew My First Year in Major Gifts 1. Stop talking so much. Ask Good questions and listen. 2…. Read More
Fundraiser turnover is an epidemic. And that’s not just our opinion or an attempt to be dramatic. Actual researchers used that label to describe the… Read More
Getting started in Major Gifts… better learn to golf! ❌FALSE❌ Of course, if you like to play golf and it works for you, party on…. Read More
Pay fundraisers well, but NEVER pay a commission. I became the highest-paid employee besides the CEO at my organization when I worked in major gifts…. Read More
One of the great insights Robert Kiyosaki shares in the book Rich Dad Poor Dad is this: Poor people say “we could never afford that”… Read More
What are the three characteristics that distinguish the best advancement practitioners? Integrity, Curiosity, and Discipline. Of the three, integrity is the most important. It entails… Read More
Fightin’ words Want to start a fight in a fundraising comment section? That’s easy. Start talking metrics. Opinions are often passionate. And they often conflict…. Read More
The Education Advisory Board, after analyzing donations to 1,217 major-gift officers at 89 colleges and universities in the United States and Britain, concluded the most… Read More
A common KPI used to evaluate fundraisers is the number of visits they pay on prospects in their portfolios. It should be replaced by PPIs… Read More
You’ve had a least one bad boss or worked in at least one depleting advancement operation. Now you’re interviewing for a job and want to… Read More
The guiding sage The hero’s journey is a universal story. In that universal story, the guiding sage plays a powerful archetypal role. This role can… Read More
The universal hero story is attractive. This “monomyth” is “hard-wired into our psyches.”[1] In the donor’s hero story, the donor’s role as hero is compelling…. Read More
“Let’s hire Johnny… He knows everybody!” Here’s the problem: Johnny is an idiot. Let me explain. So many times, organizations want to hire major gift… Read More
“I don’t want to waste your time.” Here is another common objection you will hear when trying to schedule visits. The donor will tell you… Read More
Good and bad stories Stories are powerful. They can provide meaning and motivation. They can be a source of personal identity. For fundraising, stories are… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
