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Transforming Average Major Gift Officers into Great Major Gift Officers
❌ Average MGO: Shares lots of great information.
✅ Great MGO: Asks important questions and listens.
❌ Average MGO: Has a 10 day outlook.
✅ Great MGO: Has a 10 year outlook.
❌ Average MGO: Schedules visits when it’s convenient.
✅ Great MGO: Schedules visits every day.
❌ Average MGO: Has a great opportunity in the pipeline.
✅ Great MGO: Has many great opportunities in the pipeline and never dependent on one particular donor.
❌ Average MGO: Doesn’t want to look ignorant, so never asks for help.
✅ Great MGO: Always seeks to learn and asks for help.
❌ Average MGO: Says no for the donor.
✅ Great MGO: Presents opportunities to the donor knowing that we are not all knowing regardless of how well informed we think we are.
❌ Average MGO: Bases asks off of the wealth screening data.
✅ Great MGO: Determines ask amounts and timing based off what the donor shared with them.
Make these changes and you’ll see dramatic results.
What would you add to the list?
Kevin Fitzpatrick is the owner of One Visit Away, a consulting business helping leaders of nonprofits schedule more and better visits with their benefactors. Kevin’s goal is to help fundraising professionals constantly seek to deepen their relationships with their benefactors. After all, you’re just One Visit Away from growing your mission and your impact.
Related Resources:
- “One Visit Away” podcast
- Webinar: Scheduling Visits is Scary…but it doesn’t have to be that way.
- If you want to hear how the best major gift officers succeed (and fail) in fundraising… look no further
- The Greatest Worry of Newly Wealthy Families – and How Major Gift Officers Can Help
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
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Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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