Smartideas

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

4 Ways Your Assumptions about Major Donors Are Hurting Your Fundraising

You know that feeling when you’re talking to someone, and you realize they’ve already made up their mind about you? It happens in dating, in… Read More


10 Confidence Boosting Tips for Scheduling More Visits

I used to be TERRIFIED of scheduling visits. Here are 10 things I did to build confidence in a system that allowed me to schedule… Read More


Transforming Average Major Gift Officers into Great Major Gift Officers

❌ Average MGO: Shares lots of great information. ✅ Great MGO: Asks important questions and listens.   ❌ Average MGO: Has a 10 day outlook…. Read More


The Art of the Ask: How to Get the Full Amount from Your Donors

❗ THE DONOR BEAT YOU TO THE ASK ❗ We’ve all been there. You’re in the visit. You’ve been planning this for months. It’s finally… Read More


Why Nonprofits Should Choose Growth-Minded Board Members Over Traditional Professionals

When choosing board members, so many nonprofits gravitate towards doctors, lawyers, and accountants. Why? I think partially because it’s easier to know that they have… Read More


The Power of Follow Up: The One Question Every Major Gift Fundraiser Should Ask

I didn’t know I should be asking this one question when talking to donors: “When would be a good time for me to follow up?”… Read More


9 Secrets for Success in Major Gifts Fundraising

Here are Nine Things I Wish I Knew My First Year in Major Gifts 1. Stop talking so much. Ask Good questions and listen. 2…. Read More


Why tracking fundraising calls is your key to success

NO ONE WILL SAY YES TO A VISIT… I’VE TRIED EVERYTHING! Really? Frequently I’ll talk to someone who is just getting serious about scheduling visits… Read More


The Secret to Booking More Visits

DO THIS ONE THING TO BOOK MORE VISITS: The next time someone tells you they don’t want to visit… in other words, they slap you… Read More


The Importance of Being Authentic in Major Gifts Fundraising

Getting started in Major Gifts… better learn to golf! ❌FALSE❌ Of course, if you like to play golf and it works for you, party on…. Read More


Why you should never pay fundraisers a commission

Pay fundraisers well, but NEVER pay a commission. I became the highest-paid employee besides the CEO at my organization when I worked in major gifts…. Read More


The $25,000 Reason Why Follow-Up is So Important

183 days. That’s how long it took Bob to mail in a check for $25,000 after I asked him for the gift on a first… Read More


Why you should pay your major gifts fundraisers more

One of the great insights Robert Kiyosaki shares in the book Rich Dad Poor Dad is this: Poor people say “we could never afford that”… Read More


The Worst Way to Start a Major Gifts Fundraising Call

“Is now a good time to talk?” This is one of the worst ways to start a call to schedule a visit (unless you know… Read More


3 Things You Must Define to Receive a $5 Million Gift

A friend of mine recently asked for a $5 Million gift. THAT’S A LOT OF MONEY! But in terms of the money required to make… Read More


“I’ve never told anyone this before.”

If you’re working in major gifts and you’ve never heard this, you might need to alter your approach. Many of you reading this will be… Read More


How “Polite Persistence” Pays Off for Major Gifts Fundraisers

It took me 16 contacts over a 12-month period to get a visit scheduled with one couple. They then went on to give over $100,000…. Read More


To Visit or Not to Visit: Choose Wisely

It doesn’t really matter if you go on a visit TODAY. It also doesn’t really matter if you DON’T go on a visit TODAY. But… Read More


Tips for hiring major gift fundraisers

“Let’s hire Johnny… He knows everybody!” Here’s the problem: Johnny is an idiot. Let me explain. So many times, organizations want to hire major gift… Read More


What happens when you change your mindset

“I don’t want to waste your time.” Here is another common objection you will hear when trying to schedule visits. The donor will tell you… Read More


Stop making assumptions about your donors

“Major donors like to give in their backyard.” I call BS! One thing I’ve noticed over the years is that many people think that major… Read More


Do you have a job or do you have a mission?

“I was on a mission from God.” I met John the first year I started working in major gifts. John was a retired financial advisor… Read More


Why your greatest enemy in major gifts fundraising is the status quo

This challenge had me angry for more than a week… “Pharmaceutical sales reps have 15 meetings per day. Why can’t you?” Many years ago, I… Read More


Stories are more important than metrics

I was once at a fundraising event supporting an organization that houses pregnant homeless women. I saw one of the most incredibly generous examples of… Read More


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