Smartideas

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

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How Confident Is Your Fundraising Posture?

Put the proposition in human terms.  Imagine two people that you observe on multiple occasions: One seems to be playing a role, the other seems comfortable… Read More


How Stereotyping Wealth Leads to Missed Fundraising Opportunities

When you think about the wealthiest of earners in the U.S., those who fall into the top 0.1 percent, who comes to mind? For most,… Read More


Better Fundraising Begins With Better Terminology

Words matter. They shape our thoughts. Our thoughts shape our actions and influence our decisions. The lexicon of fundraising is full of one-way terms, as… Read More


The Great Resignation: An Advancement Perspective

Okay, so maybe all that talk about millions of people shucking their jobs and living off the grid was overstated. With a few more miles… Read More


Fundraising Success: Leveraging Your Value Propositions

Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely to give to their alma… Read More


12 Keys to Conducting Effective Donor Interviews

Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and… Read More


The Most Important Lessons Learned by Retail Clothes Stores: With Obvious Parallels to Fundraising

If customers don’t see themselves in what you offer, they won’t come in the store. Those that come in are often “just looking’. If a… Read More


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