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It gets posted all over social media. Featured in books. Heard at seminars. Repeated on webinars. It’s hard to work very long in fundraising without… Read More
The “one big thing” in fundraising is this: Advance the donor’s hero story. The previous article set in this series explored this in detail. The… Read More
Lead with a gift: The primal-giving game Biologists model sustainable giving in nature with a game.[1] This primal-giving game models reciprocal altruism.[2] What’s the best… Read More
I didn’t know I should be asking this one question when talking to donors: “When would be a good time for me to follow up?”… Read More
So much of standard fundraising practice is inconsistent with philanthropic partnership building. Would you enter into, feel comfortable with, or stay in a partnership if… Read More
Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does… Read More
In nature, giving to unrelated others can be sustainable. But it requires some form of reciprocity. This need not be immediate. It need not be… Read More
Have you heard this objection before? “I’ve been giving for 20 years. There’s nothing you can tell me I don’t already know.” This is an… Read More
It starts with a question In nature, sustainable giving to unrelated others does occur. But it happens only with reciprocal alliances. These alliances start by… Read More
Here are Nine Things I Wish I Knew My First Year in Major Gifts 1. Stop talking so much. Ask Good questions and listen. 2…. Read More
Patience is powerful. When pursuing major gifts, it’s tempting to want to go fast, and to accept the first gift a donor offers. You don’t… Read More
Socratic fundraising asks questions. It’s easy to think of this as face-to-face, one-on-one conversations. But sometimes that isn’t feasible. The right personnel aren’t available. Or… Read More
Questions are the most powerful tool in a fundraiser’s toolbox. More than anything else, asking good fundraising questions will build trust with donors, allow them… Read More
NO ONE WILL SAY YES TO A VISIT… I’VE TRIED EVERYTHING! Really? Frequently I’ll talk to someone who is just getting serious about scheduling visits… Read More
Many nonprofits use RFM as a means to fill their fundraising caseloads with supposedly qualified prospects – people who have a good chance of becoming… Read More
One of the most overlooked secrets to getting wealthy people to commit to a major gift is to simply get them talking about their wealth…. Read More
What is the ideal caseload size for gift officers? A quick internet search serves up a classic example of the term ‘conventional wisdom.’ Nearly every… Read More
So many nonprofits seeking major gifts keep doing what they’ve been told by the so-called experts, consultants, and traditionalists. Ask, ask, ask. Keep your metrics… Read More
Sure, asking for money is hard. But asking for an estate gift? Even experienced fundraisers can get squeamish. As Anne Melvin puts it, “For many… Read More
DO THIS ONE THING TO BOOK MORE VISITS: The next time someone tells you they don’t want to visit… in other words, they slap you… Read More
I wasn’t interested in many Olympic sports until someone came up with the clever idea of preceding them with insightful and inspiring stories about the… Read More
Making the ask can be the scariest part of fundraising. Setting up social events is great fun. Being friendly with others is enjoyable. Talking about… Read More
Getting started in Major Gifts… better learn to golf! ❌FALSE❌ Of course, if you like to play golf and it works for you, party on…. Read More
If you’re a major gift officer, brace yourself, because this article might rile you up a bit. We’re going to expose some of the reasons… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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