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Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own… Read More
Questions are the most powerful tool in a fundraiser’s toolbox. More than anything else, asking good fundraising questions will build trust with donors, allow them… Read More
There are two languages in fundraising – donorese, and organizationish. And, as often happens when people speak two different languages, miscommunication happens, and it obstructs… Read More
Sure, asking for money is hard. But asking for an estate gift? Even experienced fundraisers can get squeamish. As Anne Melvin puts it, “For many… Read More
What’s the hardest thing about bringing up legacy giving with an aging and loyal donor or supporter? Death. Focusing on that tends to trigger the… Read More
Imagine the following two scenarios. Scenario 1: You have 100 donors who have capacity to give a five-figure legacy gift, and they have a fairly… Read More
Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die,… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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