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What’s your reason for requesting the first meeting with a prospective donor? The ones I hear most often, including the ones used on me, include:… Read More
Why, of all people, would a donor want to build a relationship with a fundraiser? If you are a donor, it sounds like a questionable… Read More
Effective fundraising starts with identity. Compelling fundraising story connects the donation story with the donor’s story. When does a story become the donor’s story? When… Read More
Verba docent, exempla trahunt. “Words teach people, examples compel them.” – Latin proverb[1] It’s simple. We want the donor to say, “Yes.” But how? How… Read More
Giving vs. sharing Are we asking people to give? Or are we asking them to share? This might feel like a trivial choice of synonyms…. Read More
In 2007, after listening to a lot of donors and conducting a lot of research, I advised, “Don’t just ask you donors to give to… Read More
A common KPI used to evaluate fundraisers is the number of visits they pay on prospects in their portfolios. It should be replaced by PPIs… Read More
You don’t have to poke too far into most nonprofits’ fundraising results to see significant donor erosion, usually masked by a few large gifts each… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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