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Engagement Fundraising

Enter Engagement Fundraising The more that nonprofits involve people in their mission (engage) and the more often that they provide supporters with valuable experiences, the… Read More


The 10 Commandments of Engagement Fundraising

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How to Generate More Planned Gifts with Less Money and Reduced Resources: An Introduction to Engagement Fundraising Principles and Tactics That Really Work

Wondering how you can do more with less while still capturing your share of the massive transfer of wealth everyone keeps talking about? Join us for our free upcoming webinar featuring MarketSmart CEO, Greg Warner


HEAR THE VOICE OF SMART IDEAS: Finally You Can Hear Greg Warner Talk About Engagement Fundraising!

Did you ever see pictures of someone or read their books and then… when you finally hear their voice, you think to yourself, “Hmm! So… Read More


Fundraising is Broken…Fix It With Engagement Fundraising

Here at MarketSmart, our mission is simple: we aim to exponentially increase revenues for nonprofits while dramatically reducing costs. But, while advancing toward our objective,… Read More


Why Webinars Work for "Engagement Fundraising"

In a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector.  The very same reasons apply… Read More


A Terrific Example of an Online “Engagement Fundraising” Effort for Planned Giving

Last week I spoke at an Institute of Fundraising event (London) about my favorite topic: “Engagement Fundraising.” Shortly after, my new friend from across the pond,… Read More


Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics)

We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents…. Read More


Engagement Fundraising Stats You Should Know

After reading a recent nonprofit donor engagement benchmark study, I wanted to share these key engagement fundraising stats: 78% of donors give to more than… Read More


Introducing “ENGAGEMENT FUNDRAISING”— the Future of Nonprofit Marketing

My mission is simple:  I want to exponentially increase revenues for nonprofits while dramatically reducing costs. How? With “engagement fundraising”— a phrase I coined about… Read More


FREE WEBINAR: Fundraising Climate Change and What You Can Do About It

FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT How to survive and thrive during the most turbulent yet transformative era ever to face… Read More


Why You Need to Revolutionize Your Fundraising

A giving revolution has already occurred. So, the longer you wait to adapt to it, the farther behind you will fall. Even the healthiest, highest… Read More


How Balanced or Imbalanced is Your Fundraising?

Fundraising should be as comfortable as two people exploring possibilities. If done wisely and well, fundraising is nothing more than two people exploring possibilities. That… Read More


Debunked Fundraising Myth: The #1 Reason People Don’t Give Is Because They Weren’t Asked

It gets posted all over social media. Featured in books. Heard at seminars. Repeated on webinars. It’s hard to work very long in fundraising without… Read More


FREE Webinar: All About Fundraising Automation

ALL ABOUT FUNDRAISING AUTOMATION How to Leverage Technology to Automate Tedious Tasks—So You Can Spend More Time Raising Major Gifts Webinar held April 20, 2023… Read More


FREE Report: Fundraising Climate Change and What You Can Do about It

Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More


Why RFM Fails at Populating Fundraising Caseloads

Many nonprofits use RFM as a means to fill their fundraising caseloads with supposedly qualified prospects – people who have a good chance of becoming… Read More


A Great Disservice Some Fundraisers Do To Fundraising: Play to The Stereotype

Which stereotype do fundraisers play to? The one that perpetuates false expectations, that makes the best work seem insignificant, and causes honest feedback from fundraisers… Read More


All About Fundraising Automation with Kevin Fitzpatrick

All About Fundraising Automation How to Leverage Technology to Automate Tedious Tasks—So You Can Spend More Time Raising Major Gifts   Imagine hiring someone to… Read More


Too much major and legacy gift fundraising is focused on HOW, when it should be focused on WHY

What the heck am I talking about? Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they… Read More


Introducing the Most Effective Legacy Gift Fundraising Strategy You’ve Never Heard Before

Imagine the following two scenarios. Scenario 1: You have 100 donors who have capacity to give a five-figure legacy gift, and they have a fairly… Read More


How Stereotyping Wealth Leads to Missed Fundraising Opportunities

When you think about the wealthiest of earners in the U.S., those who fall into the top 0.1 percent, who comes to mind? For most,… Read More


Better Fundraising Begins With Better Terminology

Words matter. They shape our thoughts. Our thoughts shape our actions and influence our decisions. The lexicon of fundraising is full of one-way terms, as… Read More


The 3 Key Elements of a Good Fundraising Story

What’s it about? Many stories can be good stories. But a good fundraising story must do something specific. It must lead to a gift. This… Read More


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