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Why Webinars Work for "Engagement Fundraising"

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Woman Video Conferencing On Digital TableIn a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector.  The very same reasons apply for “engagement fundraising.”
She states, “Webinars, above all other marketing tactics, give marketers a unique opportunity to interact with prospective clients and to qualify leads based on real-time behavior. Scoring on webinar content and behavior is easier than ever before; the digital nature of webinars allows for ease of tracking and integration with existing marketing systems.”
Shelby continues by saying, “Generating sales-ready leads is the highest priority of any marketer and gathering demographic information is not enough; it’s time to take lead qualification to the next levels.”
And finally, “Some platforms will generate an overall engagement score automatically. Otherwise, you’ll need to find a way using your marketing automation or CRM systems to wrap up all the data into an overall score. If you don’t have a way to do that, at least take steps toward passing the behavioral information collected to Sales in a meaningful way.”
 
I couldn’t agree more!  Mixing realtime engagement events with technologies that scale and scoring tools is the best way to drive revenues up in a cost-effective manner.
This is engagement fundraising at it’s best!
 

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4 responses to “Why Webinars Work for "Engagement Fundraising"”

  1. I would welcome ideas on how topics, ideas, thoughts for these webinars for engagement fundraising. How do we get the audience to participate on the webinars? Who should present the webinar?

  2. I would welcome ideas on how topics, ideas, thoughts for these webinars for engagement fundraising. How do we get the audience to participate on the webinars? Who should present the webinar?

  3. Greg Warner says:

    Hey Betty. We should chat. 🙂

  4. Greg Warner says:

    Hey Betty. We should chat. 🙂

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