MarketSmart, LLC | Engagement Fundraising | MarketSmart, LLC |

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Engagement Fundraising

Engagement Fundraising

Engagement

Fundraising

It starts with valuable engagement opportunities for your supporters.

Then, our powerful tracking technologies let you monitor your donors’ real-time online activity, score their engagement, and automatically target those who can support your mission with the biggest gifts.

Result? Less work, more highly-qualified prospects and greater return on your investment.

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Major Gift Marketing

Major Gift

Marketing

Reaching major donors isn’t easy. They’re busy. They want convenience and transparency into your organization’s mission and results.

Our solutions track major donor engagement levels so your campaigns draw in bigger gifts — faster and more cost-efficiently.

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Planned Gift Marketing

Planned Gift

Marketing

We “get it”. We know planned gift marketing.

We get that some of your greatest obstacles are time, money, staffing, and pressure from your leadership. And, we help you do more than just succeed in spite of all that.

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Tracking

Tracking

Don’t wait weeks to measure results of a given campaign. See your prospects engaging with your campaigns in real-time. See who clicks, where they click, how often they click and much more.

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Engagement Scoring

Engagement

Scoring

A prospect who clicks on the “DONATE NOW” button is more likely to give than one who clicks on the “careers” button, right?

We transform your supporters’ online clicks into engagement scores based on our proprietary algorithm. Then our software ranks each prospect according to the likelihood that they will make or consider a major or legacy gift.

Engagement is essential. And, scoring the engagement is the key to determining who to contact now. So you can spend less time prospecting and more time closing gifts.

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Automated Cultivation

Automated

Cultivation

Build stronger relationships with your prospects through automated cultivation. Use our pre-programmed email cultivation system to send highly personalized, relevant messages to the right prospects at the right times.

Now you can stop spamming your supporters and start engaging them with ongoing, meaningful, one-to-one communications.

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Behavioral Targeting

Behavioral

Targeting

Let our technology automatically alter and customize messages for each prospect based on their interests, their click history, lead scoring and tracking results. Then, use our advanced behavioral targeting delivers the right messages to your donors at the right times. Now you can make sure the people that support your mission most never get messages that don’t apply.

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