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What the heck am I talking about? Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they… Read More
Imagine the following two scenarios. Scenario 1: You have 100 donors who have capacity to give a five-figure legacy gift, and they have a fairly… Read More
When you think about the wealthiest of earners in the U.S., those who fall into the top 0.1 percent, who comes to mind? For most,… Read More
Words matter. They shape our thoughts. Our thoughts shape our actions and influence our decisions. The lexicon of fundraising is full of one-way terms, as… Read More
What’s it about? Many stories can be good stories. But a good fundraising story must do something specific. It must lead to a gift. This… Read More
Your job title as a fundraiser is part of the first impression you make with a donor. Of course, you might be wondering, “Come on…… Read More
Fundraising Automation The Nonprofit Leader’s Guide for Optimizing Fundraising Operations with Technology Imagine hiring someone to help you raise money who: Works 24/7 Never sleeps… Read More
If you looked up suggestions for which major gifts metrics and KPIs your organization should be measuring, most of what you’d find would seem fairly… Read More
FREE WEBINAR: FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT How to survive and thrive during the most turbulent yet transformative era ever… Read More
A few years ago a client told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. She said that during… Read More
Jim Langley’s 4-Step Process for “Reimagining Fundraising Operations” Webinar Held October 27, 2021 Join Jim Langley, renowned expert on how institutions can adapt best to… Read More
FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT How to survive and thrive during the most turbulent yet transformative era ever to face… Read More
Registration opens November 30 and we’ll be in touch with more details soon, so watch your inbox! Grab your free gift: the Engagement Fundraising eBook… Read More
Let’s jump right in…. The single most important fundraising tactic on earth is appointment setting. There! I said it! Don’t believe me? The late Jerold Panas… Read More
Catching up. If you read all my previous posts (starting here) about how you can use marketing automation to raise more major and legacy gifts,… Read More
In this previous post we discussed the fact that lower-level, basic automation works better for raising low-dollar donors. That’s why you need more sophisticated automation… Read More
How and Why Fundraising Will Need to Change Webinar Held May 12, 2021 – 2:00pm ET/11:00am PT Join James Langley, renowned expert on how… Read More
Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More
How and Why Fundraising Will Need to Change Webinar Held May 12, 2021 Join James Langley, renowned expert on how institutions can adapt best to… Read More
Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More
Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More
Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More
I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. I’m not alone…. Read More
FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT ITHow to survive and thrive during the most turbulent yet transformative era ever to face fundraisers…. Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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