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The 3 Key Elements of a Good Fundraising Story

What’s it about? Many stories can be good stories. But a good fundraising story must do something specific. It must lead to a gift. This… Read More


What’s wrong with fundraising job titles?

Your job title as a fundraiser is part of the first impression you make with a donor. Of course, you might be wondering, “Come on…… Read More


FREE Whitepaper: Fundraising Automation

Fundraising Automation The Nonprofit Leader’s Guide for Optimizing Fundraising Operations with Technology Imagine hiring someone to help you raise money who: Works 24/7 Never sleeps… Read More


The Next-Gen Major Gifts Fundraising Metrics Your Nonprofit Should Be Measuring

If you looked up suggestions for which major gifts metrics and KPIs your organization should be measuring, most of what you’d find would seem fairly… Read More


FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT

FREE WEBINAR: FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT How to survive and thrive during the most turbulent yet transformative era ever… Read More


Are you doubling down on a low-dollar fundraising strategy?

A few years ago a client told us she was being asked by her leadership to consider cancelling her MarketSmart subscription.  She said that during… Read More


4-Step Process for “Reimagining Fundraising Operations”

Jim Langley’s 4-Step Process for “Reimagining Fundraising Operations” Webinar Held October 27, 2021 Join Jim Langley, renowned expert on how institutions can adapt best to… Read More


Fundraising Climate Change and What You Can Do About It

FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT How to survive and thrive during the most turbulent yet transformative era ever to face… Read More


Thank you for saving your seat to our fundraising eCourse

Registration opens November 30 and we’ll be in touch with more details soon, so watch your inbox!  Grab your free gift: the Engagement Fundraising eBook… Read More


3 big reasons why nobody talks about the single most important fundraising tactic on earth

Let’s jump right in….  The single most important fundraising tactic on earth is appointment setting. There! I said it! Don’t believe me? The late Jerold Panas… Read More


How to put marketing automation to work for your nonprofit’s fundraising

Catching up. If you read all my previous posts (starting here) about how you can use marketing automation to raise more major and legacy gifts,… Read More


3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)

In this previous post we discussed the fact that lower-level, basic automation works better for raising low-dollar donors.  That’s why you need more sophisticated automation… Read More


How and Why Fundraising Will Need to Change

How and Why Fundraising Will Need to Change Webinar Held May 12, 2021 – 2:00pm ET/11:00am PT   Join James Langley, renowned expert on how… Read More


FREE Report: Fundraising Climate Change and What You Can Do about It

Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More


How and Why Fundraising Will Need to Change

How and Why Fundraising Will Need to Change Webinar Held May 12, 2021 Join James Langley, renowned expert on how institutions can adapt best to… Read More


Fundraising Climate Change and What You Can Do About It – Retargeting Ad

Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More


FREE Report: Fundraising Climate Change and What You Can Do about It

Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More


Fundraising Climate Change and What You Can Do About It – Retargeting Ad

Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More


Quality vs. Quantity: Which is better for selecting fundraising prospects?

I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. I’m not alone…. Read More


Fundraising Climate Change and What You Can Do About It

FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT ITHow to survive and thrive during the most turbulent yet transformative era ever to face fundraisers…. Read More


7 Data Points That Prove ‘Fundraising Climate Change’ Is Real And Happening Now

What’s in a name? In my book (titled Engagement Fundraising) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied… Read More


Why major and legacy donors think your fundraising communications stink!

First, it is not all your fault. Well then, can we blame it on leadership? Leadership should share the burden of blame because fundraisers tend… Read More


3 simple steps to break your transactional, spray-and-pray fundraising addiction

Nonprofits tend to get addicted to transactions they generate mostly by aiming marketing toward potential supporters with low-capacity. I call it ‘spray and pray’ marketing… Read More


9 hard truths your fundraising operation needs to face in the post-pandemic era.

1. Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax… Read More


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