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It can’t only be about death and taxes. Stop offering your supporters calculators they can’t understand. Stop offering them a so-called opportunity to be in… Read More
Did you know that there’s a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy?… Read More
There’s an acronym — K.I.S.S. — that seems like it might have been developed just for marketers: K – Keep I – It S –… Read More
1. Disclosers – For these folks (breaking into two basic categories) you need to remember that, unless their gift is irrevocable, they are still prospects. “YES, LET’S… Read More
Sometimes I feel like I should make a list of all the silly things I hear fundraisers say. Here’s one I heard recently that just… Read More
I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. In it, the fake actor/speaker said the word… Read More
In the late 1800’s, a motivational speaker gave a speech over 6,000 times. His name was Russell Conwell and his traveling lecture was titled Acres… Read More
A few months ago, William Rivas-Rivas (Director of Philanthropic Gifts at Animal Legal Defense Fund) posed the following question/challenge to the members of the Major… Read More
You must recognize that most of your supporters will never stop considering whether to give to you. Recently, as we working together on a client project,… Read More
WE’LL BE YOUR PARTNER, NOT YOUR COMPETITOR Unlike many other fundraising/marketing firms, we have no in-house consultants. So, we won’t try to steal your clients!… Read More
Amy Goldman (Vice President, Planned Giving – City of Hope) is the fearless leader of one of the most talented and hardest working planned giving teams… Read More
If you had ever received a “Thank You” note from me, you’d remember that the inside says, “Gratitude is the Best Attitude” because I am… Read More
Last weekend I was at a party and someone asked me what I did for a living. After briefly explaining our focus on major and… Read More
Most nonprofit websites really stink! There, I said it. Why? Because they are simply online brochures or, worse, filing cabinets of stuff you… Read More
Jedi and their apprentices are shown practicing throughout the Star Wars series. And that’s no surprise because everyone knows that practice makes perfect. Deep down,… Read More
It’s time for me to fall on my sword. Yesterday I wrote a post titled, “Is CEO in your legacy society?” My good friend Greg Lassonde… Read More
Peter Drury of Splash.org tells us how to answer this challenging question. He says to tell ’em, “Overhead is like cholesterol. There’s good overhead… Read More
In Fraser Green’s book titled Iceberg Philanthropy he points out how planned giving fundraisers get tricked into thinking that what they see (the tip of the… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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