Recorded Webinar – Inside The Mind Of The Planned Giving Donor

MarketSmart characters
MarketSmart lightbulb icon

Inside the Mind of the Planned Giving Donor

Dr Russell James

Russell James

J.D., Ph.D., CFP®

Professor, Texas Tech University

About Professor Russell James

Dr. Russell James has revolutionized the way nonprofits approach marketing planned gifts. Using the latest scientific technology, Dr. James researches brain activity in fundraising prospects – specifically the prospects’ brain activity when they are solicited for traditional gifts vs. planned gifts. Register today to learn why traditional fundraising approaches backfire when marketing planned gifts, and how you can use this information to find more planned gifts today.

More about Dr. Russell James

What you will learn:

  • Why traditional fundraising methods don’t work for planned gifts
  • Which emotions and areas of the brain are triggered by planned gift solicitations
  • How to use these emotions to market planned gifts
  • How to overcome common objections to planned gift solicitations
  • How to leverage Dr. James’ latest research to find more hidden gifts NOW

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!