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J.D., Ph.D., CFP®
Professor, Texas Tech University
Dr. Russell James has revolutionized the way nonprofits approach marketing planned gifts. Using the latest scientific technology, Dr. James researches brain activity in fundraising prospects – specifically the prospects’ brain activity when they are solicited for traditional gifts vs. planned gifts. Register today to learn why traditional fundraising approaches backfire when marketing planned gifts, and how you can use this information to find more planned gifts today.
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