Wills That Won’t


Download our eBook to learn what a smart marketer can do to keep planned gifts flowing, even when wills and trusts are on the decline.

What you will learn:

      • Why beneficiary designations and trusts are becoming more and more popular and how to use it to your advantage
      • Why charitable bequests have flat-lined since 2000  and what that means for your organization
      • Top predictors of adding and dropping a charitable plan
      • Which key demographics to focus your marketing efforts on
      • Effective strategies for maximizing legacy gift bequests

About the author:

Dr Russell James
Dr. Russell James
J.D., Ph.D., CFP®
Texas Tech University

Dr. Russell James has revolutionized the way nonprofits approach marketing planned gifts. Using the latest scientific technology, Dr. James researches brain activity in fundraising prospects – specifically the prospects’ brain activity when they are solicited for traditional gifts vs. planned gifts. Download to learn why traditional fundraising approaches backfire when marketing planned gifts, and how you can use this information to find more planned gifts today.

More about Dr. Russell James

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