Hi-end hotels = Service is everything Amazon.com = Convenience is everything Hardware tools = Reliability is everything Home…
Ways to fail 1. Listen to your marketing staff, family, friends, board members, or your "gut" 2. Listen to your…
Recently I was reminded of a presentation at a conference that baffled me for two reasons: BAFFLED REASON #1- The…
I love studies about waiters and restaurants. If you've been reading my blog for a while you know that I…
If your donor engagement experience sucks, your organization might be in real big trouble because donors have seriously impressive memories.…
It's a good problem to have. But I've heard people tell me they'd rather have less, more qualified leads (ready…
It ain’t about you and your organization. Of course, you are great. But the donor funds your efforts. Without the…
I think we're in trouble. No, I'm not worried about the economy. It's not the recent jobs report either.…
You may or may not have noticed that we have a chat tool on the bottom right corner of our…
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to…
Jedi and their apprentices are shown practicing throughout the Star Wars series. And that's no surprise because everyone knows that…
A while back, I wrote a blog post about the difference between buying and giving. I said, "There is no difference…
Recently I told my writer that most people won't read her body copy. That hurt her feelings. She was upset…
I think "grit" is more important than talent or skill. Grit is courage, strength of character and "stick-to-it-ive-ness." …
Some will say it's unfair. Heart disease (the disease that killed my father when he was only 63) kills almost…
Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a…
Recently I was asked to attend a nonprofit's Board of Directors meeting. My client wanted me to present some data…
1. “Only those who dare to fail greatly can ever achieve greatly.” - Robert F. Kennedy 2. “I have not failed. I’ve…
If you have 18 minutes to spare, I implore you to spend it watching this speech. In just 18…
Do you think your supporters buy stuff on Amazon.com? Dumb question, huh? Well did you know that your organization…
Nothing. Well... almost nothing. Here's what your major gifts department can learn. 1. The ice bucket challenge is an…
One of my clients is having fantastic success with the following: Moving single donation supporters to become perpetual donors Increasing…
Convenience is powerful. Look at Amazon.com. Look at McDonalds. Look at any other person or company from whom you buy products…
1. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). …