I think Michael Rosen is the most thorough of all planned giving bloggers. If you find my posts to be…
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On her deathbed, my wife's grandmother wrote this note. She asked my wife to make copies of it for each of the…
Did you ever see pictures of someone or read their books and then... when you finally hear their voice, you…
There's an age-old story about two shoe salesmen sent to Africa in the early 1900's to assess the potential of…
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This year we've been talking a lot about what makes donors give more. We've worked with our pal Dr. Russell…
Here at MarketSmart, our mission is simple: we aim to exponentially increase revenues for nonprofits while dramatically reducing costs. But,…
Thanks to engagement marketing (for private businesses - like MarketSmart!) we have driven up our conversion rate for setting up meetings…
How in the world did this happen? Why was it ever allowed? Who first accepted this? For some strange…
I get it! I get it! Tell stories! There's been a lot of talk about storytelling for fundraising recently. Just a…
If you had ever received a “Thank You” note from me, you’d remember that the inside says, “Gratitude is the…
My position in the debate about whether donor advised funds are good or bad for charities is that: 1.…
Some of you are not yet marketing planned gifts. Some are marketing planned gifts but are not using digital channels…
Last weekend I was at a party and someone asked me what I did for a living. After briefly explaining…
Funny thing is this... the traits donors look for in a nonprofit are the same traits they look for in…
Most nonprofit websites really stink! There, I said it. Why? Because they are simply online brochures or, worse,…
1. It can turn them into more committed and more charitable donors. "Among those supporters who didn't have a charitable…
There's a club. I'm not in it. The club includes a bunch of people who, at every chance possible, will speak…
You simply can't raise more money if you are unhappy. A friend recently sent me this list of what unhappy people do.…
To say that I love this book is a gross understatement. Here are my takeaways. But you really should read…
I love their stuff so I thought I should share their links. 1. Claire Axelrad's Clairification: The best resource…
Recently, a client was approached by an advertising sales rep at a large national publication peddling a 1/8-page ad in…
I love happy clients. I love happy donors. I love results. If your major gift and legacy gift marketing…