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Thanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. Now we are… Read More
Storytelling is important for major and planned gift officers because it helps move the donor through the decision-making process. Choosing the right story at the right… Read More
Amy Goldman (Vice President, Planned Giving – City of Hope) is the fearless leader of one of the most talented and hardest working planned giving teams… Read More
How in the world did this happen? Why was it ever allowed? Who first accepted this? For some strange reason over several decades, too… Read More
I get it! I get it! Tell stories! There’s been a lot of talk about storytelling for fundraising recently. Just a few weeks ago lots of… Read More
If you had ever received a “Thank You” note from me, you’d remember that the inside says, “Gratitude is the Best Attitude” because I am… Read More
My position in the debate about whether donor advised funds are good or bad for charities is that: 1. Nonprofits must take some blame… Read More
Some of you are not yet marketing planned gifts. Some are marketing planned gifts but are not using digital channels such as websites, landing pages… Read More
Last weekend I was at a party and someone asked me what I did for a living. After briefly explaining our focus on major and… Read More
Funny thing is this… the traits donors look for in a nonprofit are the same traits they look for in a relationship with a person…. Read More
Most nonprofit websites really stink! There, I said it. Why? Because they are simply online brochures or, worse, filing cabinets of stuff you… Read More
1. It can turn them into more committed and more charitable donors. “Among those supporters who didn’t have a charitable plan and then added one,… Read More
There’s a club. I’m not in it. The club includes a bunch of people who, at every chance possible, will speak at conferences. Invariably they will… Read More
You simply can’t raise more money if you are unhappy. A friend recently sent me this list of what unhappy people do. So I thought I’d share… Read More
To say that I love this book is a gross understatement. Here are my takeaways. But you really should read this book if you hate… Read More
I once came up with this but, honestly, I have never tried it. It’s called PIZZA PARTY PLANNED GIVING. Let me know if you think it… Read More
I love their stuff so I thought I should share their links. 1. Claire Axelrad’s Clairification: The best resource for all kinds of fundraising insights…. Read More
Recently, a client was approached by an advertising sales rep at a large national publication peddling a 1/8-page ad in a “special edition” that will… Read More
I love happy clients. I love happy donors. I love results. If your major gift and legacy gift marketing campaigns are not generating piles… Read More
You are not a fundraiser. You are, instead, an engagement facilitator. Tweet this! And, the purpose of your engagements with donors is to discover why… Read More
Hi-end hotels = Service is everything Amazon.com = Convenience is everything Hardware tools = Reliability is everything Home alarm systems = Security is… Read More
Ways to fail 1. Listen to your marketing staff, family, friends, board members, or your “gut” 2. Listen to your donors (even they do not… Read More
Recently I was reminded of a presentation at a conference that baffled me for two reasons: BAFFLED REASON #1– The “planned giving marketing expert” ran… Read More
I love studies about waiters and restaurants. If you’ve been reading my blog for a while you know that I truly think great waiters would… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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